2018 FIFA World cup is a big event not only for athletes and fans but also for the sports and business industry where a lot of their activities will gravitate around this worldwide event.

Here are the top 7 sports business blogs to follow in order to be up to date regarding marketing, sponsorships, brand activations, and fan engagement during the world biggest sports event of the year.

Sports pro media

sports pro media blog

Sports pro media


Founded in March 2008, SportsPro magazine is targeted specifically at the decision-makers, rights holders and senior executives who determine the future development of the world’s major sporting competitions, events, properties, and partnerships.


The Business Journals

The business journals - Sports business news

The business journals – Sports business news

The weekly authoritative voice on sports business, SportsBusiness Journal provides executives with breaking news each week and comprehensive reporting and analysis on major news stories. Serving more than 54,000 weekly readers, SportsBusiness Journal also provides in-depth stories on events and trends.

With a team of 80 reporters and editors and a host of guest columnists, SBJ keeps readers up to date on the latest news and developments in each of the major business segments that make up the sports business industry — including marketing, sponsorship, media, facilities, agents and labor, and finance. SBJ also serves as a platform for opinion and debate among the leading voices across the industry.


The BBC – Business of sport

business of sport news

BBC news – business of sport

The BBC news is one of the biggest UK Tv channels. The website provides hourly bulletins with news, business, sport, sports business etc. They separated sports news and business of sports in order to deliver the right content to sports industry professionals. 


Sport industry group

Sport business news

Sport industry group

Sports Industry Group promotes business across the sports sector, bringing the industry together through a series of world-class events, leading editorial content and a genuinely unparalleled network of influential figures from across the British and international sporting landscape. They focus on three key pillars: Share, Connect and Celebrate.

Share: sportindustry.biz is the essential sports news website for industry professionals and the Sports Industry. They spread the latest news and content from around the sector.

Connect: the Sports Industry Breakfast Club is the industry’s number one networking event series with four content-led networking breakfasts over the course of the year and the exclusive Sports Industry Private Dining Club.

On Twitter, more than 30,000 followers keep up to date and engage with Sports Industry while on LinkedIn 21,000 group members discuss the latest topics in the sport business industry.


Sports business journal

Street & Smith's SportsBusiness Journal

Sports business journal

Since 1999, Street & Smith’s SportsBusiness Journal has provided the critical news and information that sports industry leaders need to compete, negotiate and succeed.

SportsBusiness Journal provides coverage of the deals, trades, contracts and boardroom power plays that shape the rapidly changing sports landscape. Regular columns cover every aspect of the industry, from media and marketing to finance, facilities and labor. With bureaus in New York, Los Angeles, Chicago and Charlotte, and a network that includes more than 80 reporters and editors across the country, SportsBusiness Journal provides readers with the breaking news stories that are crucial to their success. In addition, weekly In-Depth reports give readers the analysis they need to make sense of the topics that are most important to the industry. The publication’s influence extends beyond the pages of the magazine through a variety of special events and awards series, including the World Congress of Sports, the Forty Under 40 Awards and the Sports Business Awards.


Digital sport

Digital sport news digisport

Digital sport

Set up in 2010 to bring together like-minded people, help them connect with each other and share knowledge with the ultimate goal to enable the sports industry to flourish in the digital age.

In 2015 the founder, Daniel McLaren, teamed up with real-time engagement team Snack Media who are social media industry experts that procure, host and also produce industry-specific web publications. In 2016 this partnership was formalized at DS became part of Snack on a more permanent basis.

With the industry ever-changing, Digital Sport organizes a Digital Sports series of events that brings together a variety of people with the formats ranging from evening Q&A’s, panel sessions, evening drinks and full-day seminars.


Sport Techie

Sport technology news

Sport Techie

SportTechie is the world’s leading resource devoted to the burgeoning intersection of sports and technology. They cover the latest technological innovations, ideas, and products that impact the fan experience, player performance, and sports industry as a whole. The blog reports the cutting-edge developments with in-depth analysis and exclusive interviews to educate fans and industry experts alike. It exists to analyze and illuminate the growing number of ways technology is evolving sports.