with O2 & England Rugby during
6 Nations Tournament
Working together with McSaatchi Sport & Entertainment in London we launched brand new MegaSelfie FanPics for O2 at the England 6 Nations games vs Ireland & Wales, which supported the #WearTheRose campaign.
The shooting took place in the Fan Zone of Twickenham Stadium where we gave fans a unique photo opportunity of taking an interactive gigapixel of whole fanzone with them in a centre with a zoomin GIF which they could share on social!
Concept and installation by Huggity.
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