McDonald’s Kneeslide

During years 2017 to 2019 McDonald’s rolled out its biggest ever grassroots football campaign to tighten their ties with local communities. We’ve enjoyed traveling around the UK for Community Football Days capturing epic slo-mo videos of kids enjoying Kneeslide experience at outdoor events.

Huggity delivers slo-mo experience in 34 different locations around United Kingdom, Scotland, Northern Ireland & Wales.

Memories from the event were captured as McDonald’s branded Slow Motion videos and delivered instantly to fans through our Instaserv platform, which also allows to monitor the fan zone operations and digital output remotely and customise almost every aspect of online delivery.

 

Results

34 Days Activations

4,296

Fans Engaged

3,991

Marketing Opt-ins

273,778

Social Amplification

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