McDonald’s Fun Football FanZone

In 2019, working together with our friends from Leo Burnett, we launched new FanZone concept for McDonald’s, supporting their sponsorship activation of England, Wales, Scotland and Northern Ireland Football Federation.

The McDonald’s Fun Football Zome consisted of 4 experiences and challanges targetted towards whole family.

  • Goalkeeper Diving Challenge,
  • Volley Accuracy Challenge,
  • Speed of Shot Challenge,
  • Head Tennis Challenge

Memories from the event were captured as McDonald’s branded GIF boomerangs and delivered instantly to fans through our Instaserv platform, which also allows to monitor the fan zone operations and digital output remotely and customise almost every aspect of online delivery.

 

Results

2 x Match Day Activations

898

Fans Engaged

879

Marketing Opt-ins

154,270

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