McDonald’s Fun Football Activations

Huggity has developed technology and concept for McDonald’s Fun Football Zone located outside the stadiums.
Activating at two major events : Community Shield game Manchester City vs Liverpool and Cardiff game Wales vs Croatia

The activities featured four experiential challenges including:
Goalkeeper Diving Challenge, Volley Accuracy Challenge, Speed of Shot Challenge, Head Tennis Challenge

After the attendees have completed each of the activities they have receiveed Boomerang video and also entered into a random prize draw.

Concept and installation by Huggity & Boost ltd

Results

898

Fans Engaged

879

Marketing Opt-ins

154,270

Social Amplification

4,296

Fans Engaged

3,991

Marketing Opt-ins

273,778

Social Amplification

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