DHL at Rugby World Cup 2015

We delivered an image capture technology for “Scrum Challenge”. Designed experience flow have taken fans from signup stage, to force measurement, where picture was taken and compared, to strength of rugby legend Adam Jones at the final stage.

Captured pictures were delivered through Snappie Platform, complete with DHL branding and stats showing just how well they fared against Mr Jones himself!

WHAT WE PLAYED WITH:

  • Custom Built Android App
  • Camera Firmware Modifications
  • Server Side Capturing App
  • Hawk Eye system Integration
  • Snappie Platform Modifications

Concept and installation by Huggity.

 

Results

6,846

Fans Engaged

9,097

Marketing Opt-ins

511,279

Social Amplification

Are you an agency, a venue or a sponsoring brand?

We can help you to engage your audience better.
Let's Chat!

Thank you!

12 + 10 =