Sports Marketing – The Latest Trends to Watch in 2016
Sports marketing evolves really fast as the world is evolving too and bringing technologies which weren’t supposed to be in sports. And constantly, we need to refresh our knowledge about the latest trends in this field. From now, here are the trends which are going to take a bigger place in the sports marketing landscape :
The eSports have begun to be taken seriously. After being considered as a geek teenager game, the eSports are becoming a real industry. With the increase of broadbanding internet into the homes and the games developers creating more and more improved games, the whole gaming industry is booming.
Moreover, game publishers organize big events which are followed by millions of people on live streaming platforms. Indeed, according to the 2016 Newzoo’s Global Esports Market Report, the global eSports audience in 2015 was about 115 million all over the world. And now if we just speak about business, there were 325 million dollars of revenue which have been made through eSports during 2015. This demonstrates the power gained by this industry and the amazing opportunity it could represent in a near future for marketers.
- Smart Stadiums
As Wi-Fi is part of our lives, it was pretty clear that all sports venues will start to bring it for their attendees. As 70 percent of the spectators bring their smart phone with them and use it during a match, it is all logic to use that tool to enhance fans’ experience. It’s simple : with their smartphone, sports fans could almost control everything. From ordering food and drinks, to give you advices on the bathroom depending on the shortest lines and to ultimately watch the best replays on your phone, every little thing will be made to make a fan even more fanatic than he already was. Long story short : stadiums became a tool more on a sports sponsorship purpose.
- Fans generated content
Users Generated Content (UGC) is a great way to let consumers participate in the everyday life of your company. And it’s even more true when it comes to the sports industry. Fans want to be part of their favourite sports club. And when you look at the internet content, there is a huge amount of videos and pictures posted by fans which could be used by the sports clubs to engage them even more. By asking their participation in creating contents for their favourite club, they will feel as part of a family, will give you a hand without any hesitation, and last but not least, will increase fan engagement. So what are you waiting for?
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