Select Page
Sky Sports / Ashes Tour 2013

Sky Sports / Ashes Tour 2013

Sky Sports England v Australia Sky Sports activated a series of FanPics during the Ashes Tour in 2013 with the objective of promoting and increasing sales for it’s Now TV brand. Fans were encouraged to leave their data to receive a free Now TV activation code which...
Liverpool FC / Full Season Gamification

Liverpool FC / Full Season Gamification

Fanpic Sponsorship Activation Case Study: A Full Season With Liverpool FC Huggity worked closely with Liverpool Football Club during the 2012 / 2013 season and created an exciting experience through integrating FanPics with powerful game mechanics. Fans could collect...
PUMA / Great North Run

PUMA / Great North Run

Fanpic Sponsorship Activation Case Study: Great North Run – PUMA 57,000 Fans, September 2014 In September 2014 The Great Run Company and their sponsor Puma challenged us to take a picture of all 55,000 runners at the start lane during the historic Great North Run. We...
AIG / All Blacks Series

AIG / All Blacks Series

All Blacks vs England – AIG In June of 2014, Huggity teamed up with AIG and the All Blacks to capture the intensity of the Steinlager Series against England. Over 14,000 fans tagged themselves, resulting in a tag rate up to 18% and generating over 7.2 million total...
DUNLOP – MotoGP Spain

DUNLOP – MotoGP Spain

Fanpic Sponsorship Activation Case Study: Spain MotoGP – DUNLOP 120,000 Fans, November 2014 Our friends from YouFirstSport in Spain asked us to prepare something special for Dunlop and their MotoGP sponsorship, we jumped on it as quickly as we could. Shooting 8...