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The Mirror – Vodafone

Photo Activation & Experiential User Flow Custom Project
#TeamOfUS 6 Nations Vodafone Sponsorship Campaign


Vodafone and their agency CMS asked us to prepare something special for their spring 6 Nations sponsorship of Irish Rugby Team. To follow on creative concept of #TeamOfUs campaign we provided fans with a “Walk Up” experience so they can feel as part of the Irish team.

To enhance the experience further we created a custom software and combined it with impressive touch sensitive mirror which allowed fans to add their details such as Name, County and Position to a Walk Up Presentation Gif which was then customised on the fly together with Vodafone branding. Once received by fans their could share it on Facebook and Twitter to take part in a competition.

We also used our SnappKit and Instaserv systems to design user flows which removed bottlenecks, delivered all content to fans instantly and provided customisation and reporting mechanism for band managers.

In addition to a Mirror, Vodafone decided to FanPic to as their sponsorship activation within the stadium and Photo Activation App – Snappie in the surrounding areas

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