Introducing Snapkit at the Virgin Money London Marathon
Experiential Sponsorship Activation for TATA Consultancy Service with PRISM
We couldn’t have thought of a better place and time to introduce Huggity Labs newest experiential technology, the Snapkit-System. Teaming up with creative masterminds PRISM, the goal was simple yet challenging: Transform TATA Consultancy Service’s #BeatTheWall campaign into a tangible, engaging experience at the London Marathon.
To achieve the goal, guests had the opportunity to break a fake wall while being dressed in various costumes, creating a funny and exciting experience. After posing for the picture, participants were able to instantly share their snaps on their social media channels to create massive brand exposure and engagement.
By introducing the Snapkit-System, we were able to run the activation in a fail-proof environment that is not relying on an internet connection at all time. This way, the experience of guests at the event is not interrupted, even when the internet connection fails. In combination with our own InstaServ-Platform, that ensures instant delivery of captured snaps to the user’s end-device and easy sharing capabilities, sponsorship activations can be delivered more efficient than ever before.