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Fanpic Sponsorship Activation Case Study: Spain MotoGP – DUNLOP

120,000 Fans, November 2014

Our friends from YouFirstSport in Spain asked us to prepare something special for Dunlop and their MotoGP sponsorship, we jumped on it as quickly as we could. Shooting 8 FanPics in 90 minutes, just in the middle of the race… everything to be ready to view in less than 24 hrs by 120,000 fans attending the race.
This is how we created one the most exciting digital and sport marketing pieces up to date, giving Dunlop brand an opportunity to truly connect with thousands of fans and generate massive organic reach throughout Facebook and Twitter.

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10,500

Total Tags

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51,000

FanPic Visits

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9%

Tagging Rate

5:04

Average Time on Page

Branded Photos Generated / Facebook Organic Reach

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