Select Page

DHL at Rugby World Cup 2015

Scrum. Share. Win.

We delivered an image capture technology for “Scrum Challenge”. Designed experience flow have taken fans from signup stage, to force measurement, where picture was taken and compared, to strength of rugby legend Adam Jones at the final stage.

Captured pictures were delivered through Snappie Platform, complete with DHL branding and stats showing just how well they fared against Mr Jones himself!

WHAT WE PLAYED WITH:
/ Custom Built Android App
/ Camera Firmware Modifications
/ Server Side Capturing App
/ Hawk Eye system Integration
/ Snappie Platform Modifications

fans-captured-green

6,846

Fans Took Part

mobile-text-captured-green

9,097

Emails & Phone Numbers Collected

twitter-icon-green

657

Branded Content Shared on Twitter

facebook-icon-green

1,479

Branded Content Shared on Facebook

like-comments-icon-green

18,958

Posts Reactions
(Likes & Comments)

Facebook Organic Reach