by Mike | Jan 8, 2020 | Blog
2019 was an exciting year for the Huggity team, filled with events, matches and world cups, lots of travel, hectolitres of coffee and some cool innovative tech. We were lucky to work along with some forward-thinking clients and rights holders, which gave us a chance...
by Mike | Dec 4, 2019 | Blog, Brand activation, Sponsorship Activation, Sports Marketing
It’s no secret that brands love sports. After all, sports give brands the ability to tap into pre-existing loyalties, get in the middle of the competition, and win over die-hard fans through advertising and activations. One of the most difficult sports to attach a...
by Mike | Dec 3, 2019 | Blog, Brand activation, Fan Engagement
Traditional advertising campaigns are no longer enough to become relevant in today’s market. Brands are now seeking to engage their audience, but many don’t know where to begin. The answer they are searching for is brand activation. Major brands like Dos Equis,...
