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In only a few days, the match between home team France and underdog Romania in the historical Stade de France just north of Paris will kick-off the UEFA Euro Championship, which will undoubtedly be one of the biggest sports events in 2016. And much similar to other...
May it be psychological or physiological – there is an undeniable connection between a sports team’s on-field performance and the possession of home advantage. Aer Lingus, being the official airline of the Irish Rugby Team, launched a campaign to bring home advantage...
According to IEG, one of the biggest sponsorship agency in the world, sponsorship is defined as a “cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property”. The most important idea here is...
You would think that the hardest thing in marketing is finding an original and creative idea for a marketing campaign. It is hard, as everybody wants to have that idea which would go viral and have a worldwide impact. But it is far from being the hardest thing to do,...
Sports marketing evolves really fast as the world is evolving too and bringing technologies which weren’t supposed to be in sports. And constantly, we need to refresh our knowledge about the latest trends in this field. From now, here are the trends which are going to...
When organizing a marketing event, companies usually don’t get much attention to the staff who is going to run the event as they think it is not as important as the event itself. But they got it all wrong because a well-trained staff can make a big difference....
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