Blog

How To Implement Virtual Reality in Brand Campaigns

The biggest benefit of virtual reality for brand campaigns is that you don’t have to invest in expensive technology. VR is one of the rare technologies (positioned towards a drifting trend) where the entire experience can be created using equipment purchased at a local hardware store.

Some of the hardware we’ve used to implement brand campaigns include:

The HTC VIVE

The VIVE is a newer headset already in high demand across the event and experiential space. The HTC, like Oculus Rift, has a 90Hz refresh rate and 360-degree head-tracking technology. This makes it ideal for the events space where you have just minutes to make an impact on visitors. This also reduces the motion sickness so often associated with lower price point devices.

Unlike some headers, HTC VIVE is built specifically for gaming. This makes it very much the go-to piece of technology within this field and it’s become the preferred platform for a number of our official content partners and software developers.

Oculus Rift and Brand Campaigns

The Oculus Rift is a great choice for higher-duty VR campaigns, remaining at a mid-to-high end entry point budget. This device has a slightly larger optical lens and faster refresh rate than the Samsung VR. Oculus is a tethered experience, which is a slight limitation (no walking around the stage bumping into things!). However, in terms of performance, Oculus Rift provides a buttery-soft refresh of content making the overall experience feel more realistic. Many of our clients have opted for the Oculus for this reason, despite the slightly higher price point.

Oculus-Rift-

Google Cardboard and Brand Campaigns

This device is a consumable, accessible technology choice for almost any budget. The benefit of the Google Cardboard is that it offers a simple viewer anyone can build or buy. This poses branding opportunities that are easily affordable. The Google Cardboard can easily be used as a the backbone for a fully-branded VR experience that can be paired with apps from Google Play.

Samsung VR and Events

The Samsung VR is one of the most accessible VR headsets for brand campaigns. Wireless, it makes the ideal vehicle for fluid event experiences. Samsung VR is much sleeker than its Oculus counterpart, which is often a requirement for leading brands. The Samsung smartphone used determines the visual experience, so the highest spec available is always recommended.

Within events the demand for virtual reality and augmented reality is growing . VR and AR, like social media enablement and interactive technology before it, will soon be a technology that visitors look for and expect. Within all industries and verticals, not just traditional gaming.

VR is not just about the experience happening from inside of the virtual reality headset. In an event setting you need a buzz built around the experience to gain buy-in from those nearby. Virtual reality should attract attention and make those queuing for a turn feel that the anticipation is worth the wait.

Dublin | HQ

+353 1 4100 600
info@huggity.com
Taylor's Lane
Dublin 8
Ireland

London

+44 20 7193 9996
uk@huggity.com
5 Bonhill St
London EC2A 4BX
UK

Warsaw

+48 538 446 997
pl@huggity.com
Chmielna 73B/14
00-801 Warsaw
Poland

Let's Chat!

Experiential Marketing – Measure Your Campaign Impact

You would think that the hardest thing in marketing is finding an original and creative idea for a marketing campaign. It is hard, as everybody wants to have that idea which would go viral and have a worldwide impact. But it is far from being the hardest thing to do, as it could be fun too.

Actually, one of the biggest challenge in marketing is to measure the impact of your experiential marketing campaign. It’s easy to do for a SEO or a Pay-Per-Click campaign as you don’t have much things to do except checking Google Analytics, but it’s way harder for brand activation for example. Here are some tips which could help you out :

  1. KPIs need to be SMARTER

Your Key Performance Indicators are the key to start measuring the impact of your campaign. These indicators are a valuable measures which can demonstrate if a company is achieving his key businesses goals. They need to clearly define what a good campaign means to you. These are the key questions that need to be asked :

  • Is your objective Specific?
  • Can you Measure progress towards that goal?
  • Is the goal realistically Attainable
  • How Relevant is the goal to your organization?
  • What is the Time-frame for achieving the goal?
  • Can you Evaluate it?
  • And Reevaluate it?
  1. Social Media Impressions

One of the easiest way to know if your experiential marketing campaign is successful or not is by monitoring your digital marketing actions. As the hashtag is now used through Twitter, Facebook and Instagram, it is easy to track how people are reacting about your campaign.

Thus, it is important to use only one and specific hashtag for you whole campaign. It must be easy to remember, directly related to your campaign and last but not least, you should promote this hashtag in and around the event to spread the word in people’s ears.

  1. Attendance and participation

If your experiential campaign is being hold in a physical space, it becomes easier to measure its impact over people. Indeed, you’ll know the exact number of attendees and how many of them will participate to your campaign. This has been done by Huggity Lab and PRISM during the TCS Europe activation at 2016 Virgin Money London Marathon. At this event, approximately 2300 people have been shot while they were breaking the wall.

Finally, you could learn many other things as the time they spent at your event or even the experience interactions by sending them a survey after the event.

  1. Sales

That’s perhaps the most obvious way but also the most tricky one. How can you be sure that someone has been buying your product because of seeing your campaign? You just can’t. But you can have an idea of it if your product has been directly related to your campaign, like if it has been sold during your event. By doing so, you can know exactly how much of your product had been sold and see if people liked it or not.  So if you see a peak on your sales chart right after your event, then it surely had an impact. But that really depends on the products your company is selling.

But as Albert Einstein has said : “not everything that could be counted counts, and not everything that counts can be counted”. Thus, you need to have in mind that the most important things for an experiential marketing campaign is to create an emotional bond with the customer and increase fan engagement, which can lead to brand loyalty.

EXPLORE RECENT FANPICS

Dublin | HQ

+353 1 4100 600
info@huggity.com
Taylor's Lane
Dublin 8
Ireland

London

+44 20 7193 9996
uk@huggity.com
5 Bonhill St
London EC2A 4BX
UK

Warsaw

+48 538 446 997
pl@huggity.com
Chmielna 73B/14
00-801 Warsaw
Poland

Let's Chat!

Fan Engagement Projects – From an idea to a scalable product

Off the shelf Experiential & Photo Activation Products allow you to implement easily and on fixed budget.

Agencies creative briefs combined with our tech and experience in engaging fans allow us to deliver the most complex photo activation ideas with optimised user journeys, instant image delivery and reliable cloud solutions.

Our SnappKit Media Activation System which was designed specifically for the on ground activations and InstaServ Platform increase the number of photos taken, ensures reliability and decreases turnaround times and costs.

A lot of our ideas became products which now are used by agencies, brands and venues worldwide. If you are looking for a photo activation idea and only need little rebranding. These are products for you build by Huggity!

 

 

 

EXPLORE RECENT FANPICS

Dublin | HQ

+353 1 4100 600
info@huggity.com
Taylor's Lane
Dublin 8
Ireland

London

+44 20 7193 9996
uk@huggity.com
5 Bonhill St
London EC2A 4BX
UK

Warsaw

+48 538 446 997
pl@huggity.com
Chmielna 73B/14
00-801 Warsaw
Poland

Let's Chat!