Sports Marketing | Fan Engagement | Event Marketing
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engaging fans. beyond the event.

We create the ultimate fan experience through building amazing technologies.

At Huggity we understand modern user and fan behaviour and by combining it with our technologies and passionate creativity we deliver emotional hooks, which make content irresistible to share.

In the last 5 years we have delivered sponsorship & experiential tech across 5 continents, to over 100 brands, agencies & rights holders. Our products like FanPic, Snappie and custom built activation technologies help our clients to engage with fans at the world’s most exciting live events.

Fans Captured

Fans Tagged

Fans' Visits

Branded Photos Delivered


Engage Thousands. Reach Millions.

“The most effective digital tool in history of sponsorship activations at big events” Imagine a massive 360º panoramic, 36 BILLION pixel crowd image. So detailed that fans can zoom and scan for themselves, tag and share their singled photo with friends on social media. What fans see as a fun activity, is actually one of the most effective digital sponsorship inventories available with average of 10-15% engagement rates!  



Instant Branded Photos & Videos

Snappie is a super simple tablet app which allows event staff to take branded snaps of fans & guests, encouraging them to share content instantly, amplifying social exposure for events and their sponsors through organic reach. All of this, while collecting quality data like never before.    


Canon - Rugby World Cup 2015

#CanonRugby Unique Perspectives Experiential & Sponsorship Activation Technology

Check it out!

DHL - Rugby World Cup 2015

Scrum. Share. Win. Experiential & Sponsorship Activation Technology

Check it out!

Dunlop - FanPic Activation

Spain MotoGP – Finish of the 2014 Season. The most exciting race on the planet. 9 FanPics, 120,000 Fans, 5mln Reach

Check it out!

Manchester City - Snappie App

Snappie iPad App is used by Man City at meet and greet areas during 2015/2016 Season & Champions League matches

Read More!

O2 Megaselfie #WearTheRose

MegaSelfie Launch with O2 & England Rugby during 6 Nations Tournament.

Read More!

Fan experience hackers

For us nothing is impossible. We connect software, hardware, social and most importantly, never fail. With our off the shelf engagement products (see FanPic & Snappie), content delivery platforms, blocks of ready to deploy technologies and all possible skill sets, our tech wizards can bring every creative brief to live.

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Architects of awesome and beyond

What’s better than hearing a giant crowd scream? How about a single fan nudging their friend with a “Ooh, have you seen this?”, only for that to be repeated like a Mexican wave of interaction with your brand across an ocean of fans.

But forget the fluff, we understand KPis, ROIs, data, analytics and other fancy terms as well.

Sport, Music & Digital Fanatics

We are users first, we live in the world of hereos on the field and stage. We experience things we create first hand and perfect them till they are… well… perfect.

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Global Pilots

We specialise in global markets for global brands, the biggest events and most exciting properties. We have delivered sponsorship activations and experiential technologies across 5 continents, over 20 countries and to almost 100 brands and rights holders. We have no limitations, only ambition.


previous clients
For the last 3 years the Huggity FanPic has been a great way to activate our sponsorship of Aviva Stadium. It integrates well with our other fan promotions and the results have always exceeded our expectations. Mark Russell

Brand Sponsorship Manager, Aviva Ireland

The Huggity FanPic has been a fantastic activation for Bupa and also produces a great memorabilia piece for the fans. The service has been excellent – from the development stage through to the execution, Huggity staff would go the extra mile to ensure our needs were met. Miranda Bozic

Brand Activations, Bupa Australia

We love love love it !!! Thank you for everything – you guys have a wonderful team. Nicola Brandon

Brand Marketing Manager, Rugby WA

Guinness Enterprise Centre, Taylor’s Lane, Dublin 8, Ireland
5 Bonhill St, London, EC2A 4BX, UK
Workbar, 711 Atlantic Ave, Boston, MA 02111, USA
Chmielna 73B/14 00-801 Warsaw Poland
Dublin | HQ
+353 1 4100 600 Taylor’s Lane Dublin 8 Ireland
+44 20 7097 3985 5 Bonhill St London EC2A 4BX UK
+1 857 250 0888 Workbar 711 Atlantic Ave Boston MA 02111, USA
+48 509 775 674 Chmielna 73B/14 00-801 Warsaw Poland

Let's Chat!